In Position Marketing Blog

Link Building for a New Site

When explaining Link Building to someone new to it, I try not to go into too much detail during the initial conversation especially if I cannot actually show them what I am talking about as we're discussing it. So I thought it might be useful to share what I consider to be the very basics of link building, the first steps one might take when launching a new website, knowing that they should do at least the basics.

Get Links From:

1. Friends and especially clients and business associates.
Give me a link on your About page or Blogroll or List of Vendors etc.

2. Guest posts on high-visibility sites - this one is a little trickier these days. Google seems to be taking a closer look at these types of links. Their efforts are always directed toward giving value to "natural" links. Well, if you're guest blogging, it might not be quite so natural. I have personally spoken to people who guest blog just for the purpose of creating links and that, as I'm sure you can see, is not natural at all. For a little "from-the-horse's-mouth," check out this video from Matt Cutts, head of Google's Webspam team. My advice at this time would be either of two strategies or some combination thereof: (1)Continue to do your guest-blogging and make your links "no follow." Even if Google doesn't count them, they can still have great value for the traffic that travels upon them, and (2) Do your guest-blogging and do it naturally. Guest on industry specific sites where you are truly offering your personal and professional value and insight to that specific site. Your motivation should be to further your ideas and opinions and help in the proper environment rather than to get links.

3. High-quality Resource Lists - BBB, Local business directories, Business-specific lists. I can't begin to tell you how much simple success I have created for clients by operating on just this one point.

4. Media, review sites and blogs - do press releases, email editors and bloggers to make them aware of you.

5. Social Media!

6. Content, Content, Content - herein lies the ultimate solution. Create and publish high-quality, relevant, useful content. This should start as your fundamental strategy for link building and be the driving force of it on into the future.

DO NOT Get Links From:

1. Reciprocal linking
2. Low quality directories
3. Article Spinning - it CAN work but you are definitely at risk and I don't think it's worth it, especially early on. If you start out spammy it's sooooo tough to recover and you don't want to be in that position early in the game when you can least afford it.
4. Paid links

Wherever the focus is clearly upon search engines and not upon the connecting your content to people who want it or will want it.

These guidelines will put you on the right road to start and get you In Position to win the internet.