Maximizing Your Potential
We define marketing as preparing a product or service and taking it to and placing it in the market in such a way as to maximize potential and return. This is our mantra. MAXIMIZE POTENTIAL AND RETURN! This means being efficient and applying true marketing know-how. Just because marketing is very internet-based now does not mean it has changed fundamentally. That's because marketing is about human nature and emotion and human nature and emotion did not change when we created the internet. Right?
To be effective online and any place else, one must apply real marketing. Real marketing consists of: