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Marketing Basics

Maximizing Your Potential and Return

We define marketing as preparing a product or service and taking it to and placing it in the market in such a way as to maximize potential and return. This is our mantra. MAXIMIZE POTENTIAL AND RETURN! This means being efficient and applying true marketing know-how. Just because marketing is very internet-based now does not mean it has changed fundamentally. That's because marketing is about human nature and emotion and human nature and emotion did not change when we created the internet. Right?

To be effective online and any place else, one must apply real marketing. Real marketing consists of:

  • An Inspiring Basic Purpose
  • Surveying
  • Button Identification
  • Effective Messages
  • Branding
  • Targeting
  • Positioning
  • Tracking & Analytics

You might be just as well-off throwing your marketing dollars out the window than to not be implementing these strategies and you certainly are NOT maximizing your potential and return. We integrate them into everything we do.

 

OUR OBJECTIVE WITH MARKETING BASICS

dart-target-whiteTO DERIVE AND IMPLEMENT THE CORRECT MESSAGE THAT EFFECTIVELY COMMUNICATES TO, CREATES ACCEPTANCE FROM AND INSPIRES INVOLVEMENT OF THE CORRECT PUBLIC ALONG WITH THE ABILITY TO TRACK AND MEASURE RESULTS.

 
 

Segmenting, targeting & positioning