Keeping You Connected & Engaged With Your Public
Marketing is very much about staying connected to your public and keeping them engaged. Along with email marketing, social media is particularly well-suited for just that. A certain significant segment of your public is likely to be well-engaged in social media so it is a perfect opportunity to remain in their consciousness and although they may not need you today and because you may not know exactly when they will want you, you can leverage Social Networking to be there when they do. Additionally, Word-of-Mouth has always provided business its best leads and new customers and social networking leverages that very phenomenon perhaps better than any other marketing strategy.
AND WHAT ABOUT BLOGGING?!!!! It is far and away, the most under-utilized tool of small business in the online social-sphere.